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Bob Dylan asked in his thought provoking song, “Blowin’ In The Wind”:

How many roads must a man walk down, before you call him a man?

And then he really gets on it with:

How many times will a man turn his head and just pretend he just doesn’t see?

Well, almost 50 years after Dylan wrote this amazing song, this makes me want to ask:

How many times will we turn our heads and pretend we just do not know any better when we see huge organizations make major mistakes?

I know, I know … you can’t sing my question to the Bob Dylan music, but nevertheless, I have had it with organizations that refuse to grasp the reality about the sequence of steps in Strategy-Process-People-Technology. To be successful today, you must:

  • First do Strategy
  • Then do Process
  • Then do People
  • And lastly do Technology

The sequence here is what this is all about. If the sequence is broken, then the results will also be broken. But in spite of this, I continue to see organizations get this wrong in a big way. The two most common mistakes that I see are:

  • Organizations jumping right into Process without knowing the Strategy
  • Organizations starting with Technology (example. we WILL use ABC ERP) without understanding Strategy-Process-People

Well, I have stopped turning my head and am yelling, “Stop the music!” It is time we really grasp the essential rule that sequence matters. Please help pass this along:

  • First we do Strategy
  • Once we understand the Strategy, then we  design the Process
  • Based on the designed Process, we next determine the People
  • Working with the Process-People, we then define Technology.

We have turned our heads too many times and found ourselves just “Blowin’ In The Wind.” What song are you singing these days?

 

More Resources

Strategic Market Planning

Global Supply Chain Podcast


Photo Credit: Dave Goodman

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