It was a big story that wasn't told
in the news media, but for any company with a China strategy or any company who
is planning one, it's very important. The highly positive performance in China by US
companies in 2010 was the significant story that was missed by media after the AmCham
Shanghai survey of business executives was published earlier this year.
The headline should have been, The Importance of China to the Health of US
Firms. But after the survey results were released, the media frenzy that
followed focused on US-China relations, trade practices and issues around the
survey.
The overlooked yet most critical take-away
from this major China business survey of hundreds of executives was the success
that the majority of companies have experienced as their market share rose and profitable
growth continued to increase. The survey showed a great deal of optimism about China
business strategies over the next year and in coming years.
For more analysis and insight into
the survey results, listen to this interview with Steve
Ganster. Steve is the general manager of Technomic Asia,
which helped conduct the survey. He talks about where this optimism is coming
from, and what Western companies should expect now and in the future when
establishing a China
strategy.
More Resources
China
Business Blog and Podcast - US Business Execs in China Indicate Positive Growth
U.S. businesses see 'impressive financial results' in China
Supply Chain Challenges in Asia
Photo Credit: phogel