Guess who
is most interested in your company’s environmental sustainability efforts? Your
customers!
Once in a
while in this blog, I like to take a look at business jargon we use all of the
time and try to figure out what it really means. So in the realm of business
jargon, what does “going green” mean to you?
I
recently read an interesting article from IndustryWeek
about companies that are “going green,” that is, making their operations more sustainable
for the environment. The article reports on an increasing trend: Shareholders
are looking past any so-called “greenwashing” and asking for audits in the form
of Corporate Social Responsibility Reports.
Shareholders
want to know exactly how the corporations and their boards are going about
their environmental efforts, and how much of an impact they are really making.
Customers
and shareholders will want to see concrete efforts, with clear, transparent
disclosure. The jargon of “going green” won’t be enough; details of the actions
being taken are now being demanded.
Read more
in this article and see more details on what customers and shareholders are
asking for in the sustainability area today.
Go!Go!Go!
Jim
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Sustainable Supply Chains
Photo Credit: Kevin Jack