In a ten-part series of blog posts, Jim Tompkins outlined the plan companies need to make their Great Comeback, or post-recession return to recovery, growth and prosperity.
In the Executive Briefing, the entirety of the Great Comeback blog series is compiled into one place for easier access, and includes updated strategy and research that will allow you and your company to plan your post-recession Great Comeback. Click here to get the Executive Briefing: The Great Recession Gives Way to the Great Comeback.
Each post in the ten-part series is listed below.
The Worst of the Great Recession Has Passed: Are You Ready?
The Bottoming of the Great Recession
How to Develop Your Comeback Strategy and Plan: A Five-Step Process
This post introduces the five-step process. Below, each step is outlined.
Step 1, Environmental Assessment: Economy and Business Cycles
Understanding the global and domestic economy, including investments, employment expectations, the role of the consumer, and GDP projections.
Environmental Assessment: Consumers and Investors
The consumer of 2009 is changed and afraid; the investor of 2009 is cautious yet optimistic. See how this affects your plan.
Environmental Assessment: Government Involvement
The US, several European countries, China, and others have all created stimulus plans for the economy. See a profile of each and what it means for economic recovery.
Step two, Competitive Intelligence
Your competitors and what they do - or don't do - is likely to affect your Great Comeback strategy. Here is your playbook.
Step three, Comeback Expectations
A series of Comeback Scenarios of the future sales volumes of your product.
Step four, Organizational Analysis
The opportunities to upgrade processes to meet the sales volumes and to enhance your competitive position.
Step five, Defining Your Comeback Plan
Determining which process upgrades you should pursue and according to what time schedule.