We kicked off the 2009 Supply Chain Leadership Forum in Chicago Monday night with a bang. What a great bunch of folks, and we’re having fun while tackling some tough issues! We are all strangely mesmerized by the innovative hand-dryers in the bathrooms at the InterContinental Hotel, but more on that later.
For those of you who aren’t familiar with the Leadership Forum, top supply chain executives from around the world come together to learn, network and gain solutions to issues in areas such as benchmarking, sourcing and trade management, core benchmarks, packaging, sustainability and technology. This year, more than 50 experts from 30 companies in retail, consumer products, food and beverage, pharmaceutical, high-tech and other industries are in attendance.
Monday night, I led an Executive Summit that began with the statement "Everyone needs a T-shirt that says ‘I survived the Great Recession of 2009.’" We all agreed that was true, as we dived deeper into the topic. Their feedback really supports what we have been saying all along about the economic recovery: You have to look at each sector individually and figure out when your industry has or will hit bottom.
Listening to the economic experts drone on and on about a macro recovery and how the recession will not be over until unemployment goes back up and the moon and stars align just perfectly is not going to help your organization grow and prosper. A strong Comeback Plan focuses on your company and your industry sector. Period.
Here are some of the best lessons that I have learned thus far from talking to attendees:
1) Beer is flat and soup is hot. Meaning that food in general – including soup, frozen pizzas and other inexpensive, eat-at-home cuisine – are doing well right now. Also, beer sales are holding their own. In fact, food and beverage really never tanked, although there have been channel and brand changes in response to the downturn. In addition, there has also been some "trading down" in this sector by consumers who are willing to settle for a less expensive or private label brand to save money.
2) Retaining talent is key regardless of budget cuts. More than ever, you need "the right strategy and the right people" to get things done.
3) An awesome realization – This is the first time we’ve experienced a recession under massive globalization. And what it has revealed is either a) we’ve gotten so lean that forecasting will have to get better in order to be of any value at all. We really need more base and accuracy measurements, or b) the new norm is that there is no norm, and it’s nearly impossible to make good forecasts today, or c) the truth is somewhere in the middle. We did all agree that companies need several different forecast scenarios for their individual Comeback Plans.
Here are some of the dumbest things businesses have done during the recession:
1) Stopped keeping track of their competitors and what they’re doing and started focusing inward, almost as if they are withdrawing into a fetal position. Wrong. This is the opposite of what companies should be doing.
2) Not "standing up on the hills." Failure to launch an effective Comeback Plan is like being in a bicycle race and forgetting that it is on the uphill that you need to stand up and really turn on the juice.
3) Cutting the people you will need later – not retaining talent. This was mentioned more than a few times.
Here are some of the smartest things that businesses have done during the recession:
1) Using the downturn as an opportunity to acquire other companies at a low cost in an environment in which private equity firms are uncharacteristically quiet right now.
2) Learning from other countries: look at what works there and see if it will work for your organization. Not everything will fit, but a lot of it promises to be very beneficial.
3) Stepping up benchmarking to understand where you need the most help, or the most appropriate time "to stand up on your bike."
4) Inventory: reducing levels can be smart or dumb – depends on how you optimize other areas in your network and how it affects customer expectations.
5) Implementing more frequent network design reviews.
Hand-dryer in the bathroom (I know you were waiting for this one)
There’s a really cool, new-fangled Dyson Airblade hand-dryer in the bathrooms at the InterContinental Chicago O’Hare hotel. Actually, I just learned that it has been around since 2007, but it is new to the majority of our attendees and seems to amaze our staff. Why am I mentioning this? Not sure, other than it is a really cool device, we have photos of it, and it’s just another positive element in the whole Leadership Forum experience.
Look for more later in the week on how the remainder of the forum went and the results of our on-site, real-time survey that attendees are filling out today and tomorrow.
With very dry hands!
Jim