At this very moment in your supply chain, what is the current
demand for any given product?
It seems like you would need a magic wand to answer this
question. I mean, how is it possible to know what customers in your market are
buying right this moment, so that the information is signaled back through the
entire supply chain?
This is the kind of information that would allow
suppliers to provide even better orders and deliveries that respond to
real-time information versus fallible demand forecasting. With this kind of
information, you could avoid pitfalls like late shipments, overstocking, and
unnecessary transportation costs.
It is possible through Supply Chain Transformation
– and it’s not a magic wand. By using
sales and operations planning, aligned organizational structures, and the right
technology, it’s possible.
For example, let’s say you are in the dog food business.
Right now, a customer in the grocery store is walking down the pet food aisle
with a coupon that she intends to use to buy four bags of puppy chow. After she
makes the purchase, a signal goes down your entire supply chain that drives
back to the distribution center (DC).
As more customers come into the store with the same
coupon, real-time data is sent back to the DC. In an operational process that
is as close to custom as you can get, this data “tells” the dog food supplier
to re-stock that particular store’s puppy chow inventory to make up for the
increased demand.
True, the DC may have to deliver more often to the store,
but it’s not deliveries based on forecasting of what might happen in the market. It’s deliveries based on what is happening with customers on the
demand side.
Supply Chain Transformation means supply
management and demand planning that leads to excellent customer service and
reduced costs for suppliers. As a nice bonus, supply chain transformation also makes
forecasting errors a thing of the past.
What moves is your company making to transform supply
chains?
More Resources
See a case study on supply chain transformation here: http://www.tompkinsinc.com/about_us/case_studies/supply-chain-transformation.asp
Photo Credit:
Rafael Amado Deras