I have asked Bill
Loftis, a supply chain and transportation operations expert who recently joined
Tompkins Associates, to talk to us about horizontal collaboration. He has conducted
a number of development and implementation initiatives for clients involving
collaboration for improved distribution and transportation. Take it away, Bill!
Have you given any thought to distribution
collaboration recently?
If not, now is definitely the time, especially if you think of
collaboration as a dot-com era dated concept that yields little value. Things are changing. For those who have longed to see the
fulfillment of the horizontal collaboration concept, it’s a hopeful sign.
From my most recent experiences with companies, I believe that the collaboration
“conversation” has progressed. It
seemed to me that, ten years ago, in its infancy, collaboration tended to be a
side conversation. Then it faded away (no successful scalable solutions).
But this year, it’s again become an agenda item. In fact, I’ve noticed clients engaged in
meetings on this topic and have attended large conferences devoted to it. I’ve also spoken with several large US
companies who are engaged in collaborative pilot projects with other
shippers. So this is more than a
conversation change – executives are investing in it!
More evidence of progress: I’ve
recently noticed a few service providers explicitly advertising collaborative
solutions. Traditionally, most providers
treated collaboration as an internal competency (rather than a stated service
offering). Collaboration was practiced,
but it was kept under the radar as an internal efficiency exercise. Today, more providers are making resource
investments (warehouses and trucks) and marketing collaborative solutions.
These are meaningful signs.
Companies are investing in collaboration, and they’re following the key
principles of a collaborative solution: combining multi-company volumes on
shared resources to service customers with more frequent delivery cycles. As you well know, any solution that can do
this will vastly improve both cost and service performance.
My goal today is to highlight the fact that collaboration is back in a
big way. There isn’t enough space here
to cover the whole subject, so several future posts will tackle these key
points:
- Clearly define various collaboration solutions
(differentiate between strategic versus tactical solutions).
- Propose a compelling value proposition for a
strategic collaborative solution to achieve pilot funding.
- Describe the type of supply chain flow paths
where strategic collaborative solutions best fit.
- Make suggestions on how to solve the leadership
vacuum for collaborative solution development.
- Initiate a strategic collaborative pilot.
For now, I recommend you put collaboration research back on your action
list. Ask your logistics service
provider what they’re doing. Ask
eligible supply chain partners if they are doing anything, and see if they
would be interested in exploring the issue.
I feel called to push this because I’m convinced that strategic
collaboration solutions, for the right supply chain flows, can be better than
any alternative.
Let me know what you think. Are you seeing more horizontal
collaboration these days? Does it have the attention of your supply chain
leaders?
More
Resources
Horizontal Collaboration Value Proposition